Demand jumps for job applicants who can speak te reo Māori

September 27, 2021

There has been a big increase in demand for job applicants who speak te reo Māori, showing the language has an economic as well as cultural value, says researcher Hinerangi Curtis.

The number of job listings that identified te reo Māori as a requested skill has more than doubled across the country, to 791 for the year to July, up from 324 the year earlier.

UC graduate and Tokona Te Raki researcher Hinerangi Curtis says that many of the employers were government agencies and community organisations, although there were others outside those sectors.

It made sense that te reo Māori would be valued more, particularly when engaging with iwi, as businesses and the Government started to take responsibility as treaty partners, Curtis said.

“I do think this is a really great indicator that we are increasingly moving towards a bicultural and bilingual nation, which really excites me,” says Curtis.

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Resource: What can I do with a degree in Te Reo Māori?